How to add social logins in your app with WorkOS

Social logins allow users to sign into websites and apps using their existing social media accounts, such as Google, Twitter, or LinkedIn. They were developed to combat "password fatigue" by making accessing new sites and apps more straightforward and faster. The backbone of social logins lies in authentication protocols like OAuth 2.0 and OpenID Connect. Social logins benefit both SaaS providers and users by increasing user acquisition, reducing support costs, enhancing data accuracy, and providing convenience and trust for customers. WorkOS supports various social providers and offers two ways to implement social login: AuthKit or the User Management API. While social logins can be considered a form of Single Sign-On (SSO), they are primarily consumer-focused and use different underlying technologies than enterprise SSO solutions.