Mazy Dar on building the future of video understanding at here
Blog post from WorkOS
The discussion between WorkOS CEO Michael Grinich and Here CEO Mazy Dar at HumanX 2026 highlights the challenges and opportunities in developing an AI-native platform for video understanding, emphasizing that while text has long had search capabilities, video lacks a comparable solution. Dar's company, Here, aims to unlock the vast amounts of institutional knowledge trapped in video content by using a multimodal approach that analyzes visual content, speech, on-screen text, and context to make videos as accessible and searchable as well-structured documents. The engineering challenges involve managing large video files, ensuring low latency, and achieving high accuracy to gain user trust. The conversation also explored the growing enterprise demand for tools that make video a first-class data source, with potential for APIs, workflow integrations, and robust security features. Dar's focus is on expanding the platform's capabilities and enhancing enterprise integrations, betting on video understanding becoming as essential as document search, as the gap between research advancements and production-ready tools narrows.