Linda Tong on how Webflow is bringing AI to web development

Webflow has evolved from a design tool into a comprehensive enterprise platform used by major companies like Dropbox, Upwork, and Jasper, with its CEO Linda Tong emphasizing the transformative role of AI in web development during an interview with WorkOS CEO Michael Grinich at HumanX 2026. The integration of AI into Webflow is not merely an additional feature but a fundamental enhancement that accelerates the company's mission to make the web more accessible by transitioning from no-code to AI-native workflows that intuitively assist users in building websites. As Webflow targets enterprise clients, it addresses their complex needs for governance and brand consistency by embedding AI into design and content workflows, enabling rapid creation and iteration while maintaining control over compliance and brand standards. Tong acknowledges that while AI website builders can quickly create initial versions, Webflow's strength lies in managing websites as dynamic, evolving products that require ongoing updates, experiments, and team coordination. Looking ahead, Webflow plans to deepen its AI integrations, focusing on personalization and analytics to create a platform that not only builds and launches but also provides insights into what works and why, reflecting a shift in focus from the no-code versus code debate to leveraging AI for enhanced team efficiency and control.