Claude Cowork workshop with Anthropic: Building a complete GTM pipeline in one session

The workshop held at the WorkOS office in San Francisco demonstrated the practical capabilities of Claude Code and Cowork in building a complete go-to-market pipeline within a single session, highlighting the real-time application of voice-first development and agentic workflows. The event, attended by 150 people with 800 registrations, underscored the massive interest in these technologies. The workshop included modules on data scraping, competitive intelligence, positioning, personalized emails, content creation, and scheduling tasks, all managed in a single chat to maintain context. The session showcased the power of speaking commands to multiple agents simultaneously, enabling faster and more efficient workflow management. Additionally, the use of Cowork's plugin system ensured uniformity in output across teams, while the potential for scheduled tasks and cloud-based operations was discussed. The event concluded with a Q&A session with Lydia from Anthropic's Claude Code team, covering topics like the differences between Cowork and Claude Code, the development process, and future advancements in scheduled tasks and collaboration features. The workshop emphasized the composability of these tools, allowing for high-quality, automated content production that was previously unattainable.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.