How to pick an identity as a service (IDaaS) provider: A guide for busy startups

Identity as a Service (IDaaS) is crucial for businesses, especially startups, but it's not their core competency. IDaaS refers to services that bundle identity technologies such as single sign-on (SSO), multifactor authentication (MFA), mobile application management, and enterprise mobility management. The market for IDaaS is shaped by two major forces: outsourcing and zero trust security. Startups should consider using an IDaaS if their prospects' IT teams are stakeholders, the prospects have distributed workforces, or they have strict cybersecurity and compliance policies. When choosing an IDaaS provider, startups should take a prospect-focused approach that considers flexibility, scalability, and security. The right IDaaS can enable focus for startups by handling noncore functions such as identity management, allowing them to concentrate on their core business differentiators.

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