When Is It a Good Time to Start Enterprise Sales?

The article discusses when it is a good time for product-led growth companies to start preparing for enterprise sales, which involves different needs than individual users such as authentication, user lifecycle management, and security and compliance. It mentions that the best companies recognize the impact of enterprise sales on their businesses and have been selling to enterprises faster. The article also provides examples of companies that started getting Enterprise Ready at various stages of their growth. It emphasizes that the cost of time is often greater than the cost of money when it comes to delaying enterprise sales, as it could lead to lost revenue opportunities in the future and open doors for competitors.