Replacing Google Optimize with the Vercel Edge Network

Google Optimize has announced that it will be sunset on September 30, 2023. Vercel is ready to help users continue their research with higher performance, more control, and better data by leveraging the edge. The Vercel Edge Network can introduce high-performance testing engine capabilities, eliminating issues like cumulative layout shift (CLS) hurt by Google Optimize's scripts being loaded on every page. With Vercel Edge Config and Edge Middleware, users can replicate and enhance Google Optimize's experimenting functionality, reducing CLS by 50% in some cases. The platform also allows for faster experimentation with sub-millisecond configuration read times, modernizing the experimentation stack, and introducing a powerful platform for testing needs.

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