FREITAG counts on Upsun: Upcycling products isn't the only way they promote sustainability - they do it through their website, too.
Blog post from Upsun
FREITAG, a Zurich-based company known for its unique, upcycled products made from truck tarpaulins and other sustainable materials, sought to enhance its digital shopping experience to better convey the individual stories and emotions behind each item. Initially using a rigid ecommerce solution, FREITAG partnered with the Swiss digital agency Liip and transitioned to a flexible platform supported by Upsun, capable of integrating new features quickly and efficiently. This move allowed FREITAG to halve maintenance costs, increase its conversion rate by 25%, and scale its website effortlessly during peak seasons, all while aligning with its sustainability values. Upsun, a platform-as-a-service provider emphasizing environmental responsibility, enabled FREITAG to focus on customer experience and storytelling, exemplified by initiatives like S.W.A.P. (Shopping Without Any Payment), which promotes the exchange of used FREITAG products among fans. The collaboration between FREITAG and Upsun not only improved the technical performance and customer satisfaction but also reinforced both companies' commitment to sustainability by reducing their carbon footprints.
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