March 2023 Summaries

FREITAG, a Zurich-based company known for its unique, upcycled products made from truck tarpaulins and other sustainable materials, sought to enhance its digital shopping experience to better convey the individual stories and emotions behind each item. Initially using a rigid ecommerce solution, FREITAG partnered with the Swiss digital agency Liip and transitioned to a flexible platform supported by Upsun, capable of integrating new features quickly and efficiently. This move allowed FREITAG to halve maintenance costs, increase its conversion rate by 25%, and scale its website effortlessly during peak seasons, all while aligning with its sustainability values. Upsun, a platform-as-a-service provider emphasizing environmental responsibility, enabled FREITAG to focus on customer experience and storytelling, exemplified by initiatives like S.W.A.P. (Shopping Without Any Payment), which promotes the exchange of used FREITAG products among fans. The collaboration between FREITAG and Upsun not only improved the technical performance and customer satisfaction but also reinforced both companies' commitment to sustainability by reducing their carbon footprints.

In August 2014, the Hildesheimer Allgemeine Zeitung faced a major challenge when the discovery of a British aircraft bomb led to a city-wide evacuation in Hildesheim, Germany, resulting in their website crashing due to an overwhelming surge in visitors seeking information. This prompted the newspaper to seek a more robust hosting solution, ultimately leading them to partner with Upsun, a provider offering comprehensive infrastructure management. With Upsun's efficient Command Line Interface (CLI) tool and reliable support, the newspaper was able to revamp its website, ensuring it remained operational during emergencies like Storm Chiara and the COVID-19 pandemic, which saw significant increases in visitor traffic. Upsun's infrastructure not only ensured seamless performance but also reduced operational costs, allowing the Hildesheimer Allgemeine Zeitung to maintain its status as a trusted source of news without the burden of managing complex server systems.

Imparfaite, a marketplace specializing in vintage women's apparel, transitioned to Upsun to enhance the speed, adaptability, and security of its production releases. The company, which guarantees its vintage pieces are at least 20 years old, emphasizes sustainability in contrast to fast fashion, sourcing items from France and Belgium and catering to customers in France, Europe, and the United States. Upsun has been instrumental in optimizing Imparfaite's image management, reducing server load, and improving performance through a CDN solution. The switch to Upsun was driven by a need for autonomy and cost efficiency, with Imparfaite's development team benefiting from a simplified and agile workflow. The marketplace, which also hosts events like the Vintage Fair, has seen improvements in deployment stability and support, contributing to a smoother operational experience.