Twilio Segment extends real-time CDP to unlock AI and power dynamic customer engagement that adapts to every customer at scale

Twilio is introducing Segment B2B Edition and Zero Copy Architecture to offer a composable, AI-ready customer data platform that enhances businesses' understanding of customers. The new platform allows companies to build unified, identity-resolved customer profiles and establish relationships across all their customer data in an expanded data graph. With predictive and generative AI tools, marketers can now create precisely targeted audiences, trigger customer journeys, personalize multichannel experiences, and save time with generative AI. Twilio is committed to building CustomerAI safely and responsibly, with a focus on data protection standards and transparency.

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