Twilio Segment broadens multichannel marketing capabilities, analytics and other features that will ensure your customer data is AI ready

Twilio Segment is broadening its multichannel marketing capabilities, analytics, and other features to ensure customer data is AI-ready. The platform now includes native WhatsApp support, EU data residency in Twilio Engage, Journey Analytics, Broadcasts, TikTok Audiences, and more features that enable compliant delivery of personalized experiences across multiple channels. With these updates, businesses can build off first-party data collected with consent, engage where their customers are, and unlock growth in a fast-moving and privacy-conscious world.