Twilio Frontline is a programmable, mobile-first application that securely builds personalized donor relationships over preferred channels such as SMS, WhatsApp, and voice. With integrations into data systems like Salesforce, teams can easily access all the context they need and track engagements efficiently. By setting up Twilio Frontline with Salesforce, organizations can pull in specific information about donors directly from Salesforce to bring more context to each interaction. This integration allows for personalized, insight-driven communications that can be customized using brand-approved templates and linked directly to the Salesforce contact record. The application provides a simple interface focused on communication while providing flexibility to pull in key insights and templatize effective messages.