The Apprentice: ONE Championship Edition partnered with Twilio to enhance audience engagement and facilitate communication between candidates and Chatri Sityodong, the show's Chairman and CEO. The partnership utilized Twilio's comprehensive suite of solutions, including SMS messaging APIs, Autopilot, Functions, and Flex. These tools enabled seamless communication between Chatri and the candidates, as well as interactive chatbots to engage audiences through a "Watch and Win" game on Facebook Messenger. Additionally, Twilio was used to drive social impact by helping NGOs transform their communication strategies using its technology and solutions. The show's final four contestants successfully built and presented proof-of-concept solutions within 36 hours, demonstrating the ease of use and potential of Twilio's platform in addressing pressing social issues.