How ZoomInfo cluster powers real-time marketing with Temporal Cloud

Frank Shaw, Senior Principal Engineer at ZoomInfo, highlighted the transformative impact of adopting Temporal's workflow orchestration capabilities on their data processing system, which now manages hundreds of millions of operations monthly while significantly reducing development time. Temporal enabled ZoomInfo to transition from a cumbersome homegrown solution to a scalable, maintainable system crucial for their dynamic audience management, which continuously updates data for 90 million companies and 300 million contacts. The cloud-agnostic nature of Temporal and its workflow-as-code approach, which allows developers to define workflows using the same programming language as the rest of the application, were pivotal in this transition. This shift resulted in a drastic reduction of debugging time and increased development efficiency, allowing ZoomInfo to complete migrations in a fraction of the time previously required. The move to Temporal Cloud further streamlined operations and reduced costs, with significant improvements observed in new product launches like Copilot and Account AI. Shaw advises other organizations to explore Temporal's potential, emphasizing its versatility and robust developer experience, which fosters innovation by reducing infrastructure maintenance burdens.