"People don't know the right questions to ask"

In the realm of data analysis, the notion that non-technical team members cannot ask the right questions is challenged by the argument that even data experts engage in an exploratory and iterative process to uncover insights. Data scientists and analysts often start with simple inquiries, such as examining the initial rows of a dataset, to develop a deeper understanding of the data and the business context, frequently backtracking and revising their approaches. This process underscores the importance of iteration and experimentation, which non-technical colleagues are often denied, limiting their ability to contribute effectively. The author critiques the unfair expectation placed on non-technical staff to ask perfect questions without the opportunity for iteration, suggesting this mindset hinders a company's potential to extract valuable insights from data. In response to this challenge, the author founded Supersimple, a self-service business intelligence tool, to democratize access to data-driven exploration and empower everyone to make informed decisions based on data.