Warehouse-native experimentation

In an era where data is a cornerstone of business strategy, the article discusses how software companies are increasingly utilizing data warehouses to store customer and application data securely and efficiently. These data systems are becoming central to organizations, serving as the primary source for analysts and data scientists to derive insights on customer behavior and product performance. Experimentation is highlighted as a key practice, with two primary modes: cloud-hosted and warehouse-native experimentation. Cloud-hosted experimentation, managed by software providers, offers scalability and ease of use without requiring infrastructure maintenance, making it ideal for companies without existing data warehouses. Conversely, warehouse-native experimentation integrates directly with a company's data warehouse, using existing data resources for analysis and minimizing data transfer risks. Statsig, a provider of experimentation solutions, offers both cloud and warehouse-native options, with each catering to different organizational needs and infrastructure setups. Warehouse-native experimentation allows for faster insights and greater flexibility in using existing data, while Statsig Cloud simplifies the setup and management of experiments for organizations without extensive data infrastructure. Both approaches aim to foster a culture of experimentation, enabling companies to quickly interpret data and make informed product decisions.