The Rise of X Analytics in an Uncertain Economy

X Analytics, a concept introduced by Gartner, refers to the ability to perform analytics on a diverse array of structured and unstructured data, regardless of where or in what format it exists, which has become crucial in today's rapidly changing economy. The COVID-19 pandemic induced a dramatic shift in consumer and organizational behavior, rendering previous predictive models and analytics obsolete, thereby highlighting the need for businesses to integrate new data with existing data to adapt and thrive. Traditionally, companies attempted to centralize all their data into a single source of truth, but this approach is now seen as limiting due to the rapid influx and variety of data formats. Instead, X Analytics promotes using a query fabric layer to provide a single point of access to disparate data sources, allowing businesses to quickly extract insights and make informed decisions without the constraints of traditional extract, transform, and load (ETL) processes. This approach has been successfully implemented across various industries, enabling companies to leverage both legacy and new data to drive business growth and better serve their customers in an uncertain economic landscape.