Employee Perspective: Accelerating Data-Driven Insights in AdTech

In the AdTech industry, companies face significant challenges in managing user data due to unique data pipelines, duplicative data storage, and the need for compliance with privacy laws like CCPA and GDPR. Starburst addresses these issues with features such as data federation, access control, Trino fault tolerance, and granular task retries, which simplify data management, enhance data access, and improve the stability of ETL jobs. Data federation, in particular, allows for seamless data transfer across different systems, reducing the need for costly architectural modifications. Access control ensures secure and efficient data usage by providing a single point of access, minimizing data duplication, and facilitating user-specific access rights. Trino's features support more stable ETL processes by aiding in adaptive planning and failure recovery, which is crucial for maintaining data integrity and compliance with privacy regulations. AdTech companies are encouraged to consider legal risks, cost optimization, and query performance, with Starburst emerging as a leading choice in data federation technology to address these industry-specific challenges.