Achieving Lightning-Fast Analytics on the Salesforce Customer 360

Salesforce's Customer 360, a powerful SaaS application, provides businesses with a comprehensive view of their customers by integrating various data points across sales, service, and marketing. However, traditional approaches to analytics, which often involve complex ETL processes and data replication, can hinder the speed and efficiency of gaining insights. Starburst offers a solution with its enterprise-grade platform that allows for real-time analytics without the need for extensive data movement. With over 40 connectors, including those for Salesforce and other enterprise systems like SAP and data lakes, Starburst enables data professionals to use standard ANSI SQL for querying and federating data from multiple sources. This approach not only leverages Salesforce's capabilities but also integrates seamlessly with data visualization tools like Tableau, facilitating live data connections and reducing technical debt. As a result, businesses can achieve faster insights and enhance their decision-making processes, regardless of where their data resides.