Driving Better Data Quality for Trusted Data Intelligence

CarTrawler, a car rental API provider, has significantly enhanced its data operations by integrating Soda into its technology stack, which includes platforms like Snowflake and AWS, to ensure scalable and self-service data quality management. Founded in 2004 in Dublin, CarTrawler supports car hire functionality for major airlines and travel agencies, managing vast amounts of data from numerous suppliers and partners. Faced with challenges in data complexity and scalability, CarTrawler initially attempted to build its own data quality tool but found it lacking in self-service capabilities and automation. By adopting Soda, CarTrawler empowered its data engineers to test data quality as code and allowed business users to manage their data quality expectations independently. This transformation has led to more efficient data operations, reduced reliance on engineering for quality checks, and improved data reliability, contributing to a 5% increase in revenue per visitor. The integration of Soda has not only created a single source of truth for data analytics but also democratized data management by allowing users to apply data quality rules themselves, fostering trust and accountability across the organization.