Why Snowflake CoWork Needs a Customer Context Layer

At the Snowflake Summit, Snowflake introduced Cortex Sense, a shared context layer designed to enhance both Snowflake CoWork, a proactive personal agent for knowledge workers, and Snowflake CoCo, a coding agent, by providing a unified data foundation. This new structure allows these agents to operate from a common context, thus making AI applications more reliable and effective. However, the functionality of Cortex Sense is contingent on the quality of the customer data it processes, and many Snowflake users face challenges with schema drift, identity resolution, and data latency that hinder its effectiveness. To address these issues, Snowplow offers a customer context layer that ensures data quality by validating, resolving identity, and being consent-aware at the point of collection, allowing for real-time data processing and enhancing the performance of Snowflake CoWork and other AI agents. This approach aims to create a trustworthy and actionable data environment, supporting both enterprise and customer-facing applications.