The Data Maturity Model: Accelerate your Data Journey

Organizations increasingly rely on data to inform their operations, but their approaches and levels of data maturity vary significantly. The journey begins with 'data aware' companies recognizing the value of data but lacking a strategic framework and centralized data storage. As they progress to becoming 'data capable,' companies start utilizing data warehouses and packaged analytics tools, yet often struggle with siloed data and trust issues. 'Data adept' organizations centralize and expand their data teams, moving toward owning their data infrastructure and creating a modern data stack. At the 'data informed' level, companies integrate data into decision-making processes, develop data products, and foster a culture of data collaboration across the business. Finally, 'data pioneers' like Netflix and Spotify seamlessly embed behavioral data into their core products, innovate continuously, and often develop bespoke data solutions, setting them apart as industry leaders in leveraging data for competitive advantage.