OpenTelemetry Support in Snowplow

OpenTelemetry has emerged as a standard for collecting and transmitting telemetry data across platforms, and although Snowplow does not natively support OpenTelemetry, it can integrate with it through custom schemas and webhooks. By leveraging Snowplow's flexible data pipeline architecture and Iglu schema repository, engineering teams can ingest OpenTelemetry data and process it through enrichment pipelines for downstream analysis. This integration enables the combination of event data with tracing data, offering a comprehensive view of user behavior and system performance, and maintains data consistency by using standardized telemetry formats. Potential use cases include application performance monitoring, error tracking, debugging, and user journey mapping, utilizing tools such as Looker for dashboards, Grafana Tempo for trace visualization, and dbt with Redshift for deeper analysis. Overall, while Snowplow lacks native OpenTelemetry support, its open architecture allows for powerful integrations that can enhance observability strategies.