Introducing the Snowplow Limited Use License Agreement

Snowplow, originally founded as an open-source project with a "glass box" philosophy, is transitioning into an enterprise software company with a new licensing model to sustain its mission of empowering users with first-party customer behavioral data. Starting January 2024, the Snowplow Limited Use License Agreement (SLULA) will govern core pipeline components, restricting their use in highly available production environments unless a commercial license is obtained. This change aims to fund future developments, including cost reduction, improved processing speed, and enhanced data ingestion capabilities. While Snowplow Behavioral Data Platform customers remain unaffected, open-source users are encouraged to contact Snowplow to discuss options that address their needs. The company remains committed to its community, acknowledging the contributions that have shaped its journey and expressing optimism for the future of data-driven innovations with Snowplow technology.