How tracking issues undermine your data quality

To effectively support real-time applications and informed decision-making, businesses must prioritize high-quality data collection, starting with robust and consistent tracking implementation. However, many companies face challenges due to tracking errors, as developers often prioritize other tasks and assume data issues can be rectified later. As businesses seek increasingly detailed data, these errors become more prevalent, leading to incomplete or inaccurate data that undermines product quality and decision-making. Snowplow addresses these issues by providing tools like Snowplow Mini and Snowplow Micro, which help developers implement correct tracking and identify problems early. These tools offer real-time QA environments and allow developers to write tests to ensure events are correctly emitted and formed. Despite these measures, monitoring the data pipeline remains crucial to detect and resolve issues that slip through, with Snowplow offering near real-time data quality scores and breakdowns to facilitate swift resolution.