How and why Snowplow was founded

Snowplow began as a response to the limitations of packaged analytics tools, driven by the frustrations of its founders, Alex Dean and Yali Sassoon, who wanted more freedom to explore data without constraints. Their journey from a side project to a venture capital-backed enterprise involved creating an open-source platform that allowed companies to collect and manage their own granular, event-level data. The company evolved alongside technological advancements, such as Hadoop and AWS, which enabled cost-effective data processing, and expanded to support multiple data sources, including web, mobile, and IoT. Snowplow's innovative approach resonated with emerging data teams eager for more ownership and flexibility, fostering a shift in the industry towards data autonomy and away from vendor-controlled structures. Over the years, Snowplow has grown into a vital tool for data professionals, empowering them to tackle complex use cases and adapt to the increasing demand for data-driven decision-making and AI integration. As the data landscape continues to evolve, Snowplow remains committed to supporting the industry's forward momentum, helping companies leverage data not just retrospectively but as a proactive tool for future planning.