The streaming media industry is experiencing explosive growth, with a 44% increase in viewership in Q4 2019 compared to Q4 2020. To keep up with this rapid growth, streaming media providers face significant data analytics challenges, often referred to as the "Wild West." This challenge stems from the need for fast and efficient processing of large amounts of data in real-time, while also providing a personalized user experience. Traditional infrastructure is not well-suited for these demands, but modern cloud-based systems with elastic computing and scale-out relational databases are better equipped to handle the spikes in traffic and provide low-latency analytics. The industry is moving towards a more personal level of personalization, where data-intensive analytics play a crucial role in serving customers' needs and improving customer experience.