SingleStore is partnering with Google Cloud Platform to power the next generation of real-time, cloud native applications. Cloud computing has become increasingly prevalent due to its benefits including cost savings, simplicity, scalability and flexibility. More than half of enterprise IT spend will shift to cloud computing by 2025 as it allows organizations to focus on differentiating their business within their market segment rather than maintaining computing infrastructure. SingleStoreDB is a cloud-native, distributed SQL database ideal for real-time applications that require low latency queries and fast ingestion at scale. Its patented Universal Storage technology leverages three tiers of data storage — RAM, SSD, and object storage — to serve both transactional (OLTP) and analytical (OLAP) workloads from the same database, improving performance without sacrificing durability. By combining transactions and analytics into the same database engine, SingleStoreDB helps organizations solve data challenges related to volume, complexity, speed, and cost. With SingleStoreDB on Google Cloud Platform, customers can take advantage of fast ingest of many millions of events/sec, sub-second latency for queries, and high concurrency, allowing large cohorts of application users to quickly access the database while leveraging leading Google Cloud services in their enterprise architectures. The integration points between SingleStoreDB and Google Cloud are robust, enabling customers to develop real-time applications with low latency improvements for thousands of concurrent users.