AWS re:Invent has become the premier technology conference, attracting a large audience and showcasing innovative technologies and partnerships. SingleStore showcased its database solutions at the event, demonstrating real-time applications and customer-facing analytics with its SingleStoreDB. The company's vision is to unify and simplify modern real-time data, and it has achieved this through its database technology, which reduces data movement, duplication, and simplifies application design. This approach has been recognized as a perfect match for IBM's goal to simplify and broaden the use of AI. The conference also saw announcements from AWS, including zero ETL, new serverless capabilities, and a shift towards general-purpose relational SQL databases. SingleStore's focus on unifying and simplifying modern real-time data sets it apart from other database companies, and its technology has been praised by users as "absolutely magical" and "the database of our dreams".