The latest upsert benchmark showcases SingleStore's performance in handling high-volume updates, achieving 7.9 million upserts per second, which is 6 times faster than Cassandra. This critical use case for internet billing with telcos, ISPs, and CDNs requires fast updates and live dashboards to provide real-time analytics on web traffic, which is expected to grow at a compound annual growth rate of 22 percent from 2015 to 2020. SingleStore's ability to handle upserts efficiently, scale linearly, and run sophisticated queries with ease using SQL makes it an attractive option for businesses in this space. In contrast, Cassandra struggles with large batch sizes and lacks native support for analytics, requiring users to bring in additional components like SparkSQL to support meaningful querying of data.