This company, SingleStore (formerly memSQL), was founded in 2011 as an on-prem database provider but has shifted its focus to a cloud-first approach, offering Singlestore Helios as a managed service on major clouds including AWS, GCP, and Azure. By leveraging AWS's support, SingleStore can help customers avoid administrative tasks, focusing instead on developing their applications. The collaboration between SingleStore and AWS enables the company to accelerate its business, strengthen its relationship with AWS, and provide customers with a range of choices in terms of database services. Additionally, this partnership facilitates product-led growth through free trials and proof-of-concepts, reduces acquisition costs, and offers financial resources for marketing efforts. Furthermore, SingleStore benefits from innovation credits, integrations with AWS services, and participation in the Workload Migration Program to support customers migrating to its database on AWS. The relationship also enables co-selling opportunities, transparent sharing of sales data, and access to AWS subject-matter-experts for customer success management.