SingleStore is an in-memory database technology that simplifies and streamlines data processing by utilizing native JSON objects and standards-based connectors, allowing organizations to process both structured and semi-structured data together in a common database. This solution provides the capabilities to service both today's and tomorrow's Big Data workloads economically, especially for industries with high data volumes such as advertising. The technology is designed to address the complexity of managing multi-vendor solutions for real-time analytics or processing, and can revolutionize business overnight by providing real-time operational requirements. By leveraging commodity X86 scale-out architectures, SingleStore enables organizations to reduce delays in reporting and improve overall efficiency.