Gartner's recent report "Market Guide for In-Memory DBMS" highlights the emergence of hybrid transactional/analytical processing (HTAP) architectures that enable concurrent analytical and transactional processing on a single in-memory database management system (IMDBMS). HTAP promises to open opportunities for businesses by allowing large volumes of complex data to be analyzed in real-time, without latency, enabling more informed operational and tactical decisions. This technology is particularly beneficial for organizations handling large amounts of data, such as those in application monitoring, the internet of things, real-time bidding, and market conditions. To get started with HTAP, it's recommended to read Gartner's report, which provides a better understanding of the in-memory computing landscape, new business opportunities, applicable use cases, and an action plan for implementation.