The company was struggling with its analytics platform, which had several issues such as stale data, loss of information, clumsy processes, operational complexity, and not being future-ready. They wanted a simpler architecture that could deliver real-time operational analytics, machine learning, and AI capabilities. After investigating several options, they chose Kafka and SingleStore to replace their current platform. The new solution aims to simplify the data processing core, reduce costs, and increase performance. It will use Airflow for orchestration, Kafka as a pipeline capability, and SingleStore as the database. The company is excited about the potential of SingleStore, which they believe will solve many of their problems and provide a scalable platform that can handle large amounts of data and complex queries.