A Fortune 50 company struggled to meet its fast analytics needs due to increasing data volumes and user demands for real-time access. They initially tried traditional SQL databases, then Hadoop, but found both inadequate. The company finally achieved success by augmenting Hadoop with SingleStore, a NewSQL database that offers a cloud-native, distributed architecture, streaming ingest, transactions, and analytics, including SQL support. With SingleStore, the company can now provide direct access to live data for faster analytics performance, executive accessibility, and improved concurrency and query performance. The deployment process was successful, with a time-to-live of less than three quarters, managed by a single team, and offered superior total cost of ownership.