The Big Game is one of the most widely streamed media events, attracting a massive volume of data and requiring seamless streaming experiences to manage. Streaming companies must handle complex, real-time data analytics to deliver quality content in real time, without outages or poor user experiences. The success of cable TV has led to an explosion of internet streaming services, with new providers entering the market, driven by consumer expectations for personalized media and high-performance infrastructure. To address these challenges, effective data management tools are crucial, enabling organizations to solve data-intensive workloads, reduce costs, and create lucrative revenue streams from advertiser-supported streaming. Successful companies like Comcast and Hulu have adopted modern databases, such as SingleStore, to simplify operations, deliver high performance at scale, and provide real-time insights to drive proactive care and recommendations. By adopting the right data management tools, businesses can benefit from decreased data footprint, improved user experiences, and increased revenue opportunities.