At Reciprocity, the company is constantly iterating on its tech support tasks to find a better way to monitor its code and understand its process. This was made possible by using Sentry, an error monitoring platform that helps identify bottlenecks in legacy functionalities and common components used across multiple teams. The company experimented with rotating technical support responsibilities among six engineering teams, which proved to be game-changing due to the benefits provided by Sentry. By leveraging Sentry's capabilities, Reciprocity improved resolution times throughout its continuous delivery processes, solved problems before customers could report them, and developed a better relationship between engineers and customer support teams. The company learned that a better process for itself reciprocates into better solutions for its customers.