How Generative AI is Transforming Data Management

Generative AI (GenAI) is transforming the data management landscape by becoming integral to each stage of the data process, from discovery to governance. This evolution offers opportunities to improve data quality, streamline workflows, and extract new insights, as discussed by Ross Helenius from Mimecast on Select Star's INNER JOIN live show. GenAI enhances data management through automatic anomaly detection, AI-assisted data modeling, and processing unstructured data to improve structured pipelines. Mimecast's case study illustrates how AI-driven initiatives, like Expansion AI, can significantly boost business outcomes by integrating predictive and generative AI into sales processes, enhancing efficiency and productivity. Despite the advancements GenAI brings, maintaining data quality, choosing suitable models, and user education remain critical for successful AI implementation. As organizations adopt GenAI, collaboration across departments and ongoing human expertise are essential for leveraging its full potential in revolutionizing data management.