Qlik has shifted its focus from traditional customer support models to leveraging technology to improve the overall experience for both customers and developers. By partnering with Sauce Labs, Qlik's team is now able to automate crash collection, triage, and reporting, resulting in a better customer experience, easier issue resolution, and improved visibility into code issues. This shift has enabled Qlik to ship higher quality software on schedule, saving time and stress for the development team, while also providing a smoother process for support staff and customers.