WWDC ’24 recap on the Sub Club podcast — David Barnard, Jacob Eiting, Charlie Chapman

Apple's recent WWDC conference introduced several key updates affecting iOS developers and app subscription platforms, including the deprecation of StoreKit 1, which will be replaced by StoreKit 2 in June 2024, marking a significant shift as it was originally built on Apple's iTunes infrastructure. The integration of Apple Intelligence in iOS 18, featuring advanced natural language processing, promises to transform app interactions, potentially bypassing traditional app use through voice commands. App Store Connect received several quality-of-life enhancements, like improved marketing tools and a new win-back offer type to re-engage lapsed subscribers. Additionally, Apple announced AdAttributionKit as a successor to SKAdNetwork, allowing advertisers to track previous app users and tailor reengagement campaigns more effectively. These updates are poised to influence the future landscape of app development and marketing strategies.