Write the Tweet before you build the product

In the early 2000s, Amazon popularized the "Working Backwards" method, requiring product managers to draft a compelling press release before any development began, ensuring the product's worthiness. This concept has evolved in the AI era, where modern subscription apps, like ElevenLabs, use a "Tweet-first" approach, crafting a clear, concise Twitter narrative before building a feature to ensure its value is easily communicated and engaging. This method extends to video-first platforms like TikTok, where visual demonstrability is crucial for viral growth, as seen with Cal AI's innovative calorie tracking. The strategy emphasizes creating an 'automagical' user experience, capturing attention quickly and effectively, as demonstrated by the app "one sec," which gained traction through a single impactful Tweet. The framework suggests that teams should draft a Tweet, a visual description, and a user testimonial before product development to ensure clarity and resonance with users, highlighting the importance of starting with how the feature will attract its first users.