What’s a good trial conversion rate for in-app subscriptions in 2022?

Many subscription apps offer trial periods to let users test features before committing to a paid plan, with conversion rates varying significantly based on trial length and app strategy. An analysis of over 10,000 apps revealed that shorter trial periods tend to have lower conversion rates, while longer trials offer more consistent results, yet with significant variation between the lower and upper quartiles. This suggests that the specific length of a trial is less important than the overall user experience and engagement strategy, both before, during, and after the trial. Trust and transparency are crucial, as exemplified by Blinkist, which improved conversion rates by notifying users before their trial ended. Ultimately, the effectiveness of a trial period is influenced by numerous factors, including how well an app demonstrates its value to users, rather than just the duration of the trial itself.