Track in-app ad revenue alongside purchases: Get the full picture on monetization

RevenueCat has launched a public beta of its In-App Ad Revenue Tracking feature, designed to streamline the process of understanding total app revenue from ads and in-app purchases. This new feature allows developers to view their complete monetization data in one dashboard, integrating ad revenue with subscription and one-time purchase data in real-time. It introduces dedicated ad reporting, providing metrics such as Ad Revenue, ARPDAU, Ad Monetized Users, and eCPM, thereby offering insights into user engagement and monetization efficiency. The feature is easy to integrate, requiring minimal changes for apps using platforms like Google AdMob or other mediation services. While the beta does not cover campaign attribution, it enhances understanding of user value by incorporating ad revenue into Realized LTV metrics. Future updates will aim to provide more insights, such as blended ARPDAU and the impact of ad exposure on subscription conversion and churn.