The future of subscription apps: advice from an app-focused investment banker

Eric Crowley, a partner at GP Bullhound, shares insights on the consumer subscription software industry, highlighting trends from his latest Consumer Subscription Software Report during a Sub Club podcast episode. He discusses the misunderstood notion of "subscription fatigue," explaining that consumers are willing to pay for products that deliver genuine value, especially as AI creates new app categories and enhances subscription management. Crowley also emphasizes the importance of building apps for user love rather than acquisition, as demonstrated by Runna's successful acquisition by Strava due to their strong, loyal user bases. The conversation further explores how AI is transforming app discovery and development, as well as the impact of relaxed app store payment restrictions, which could boost developers' margins. Crowley identifies emerging opportunities in sectors such as pet wellness and screen time management, suggesting there is substantial growth potential in the industry.