The creative testing system that slashed our CAC (and scaled our spend)

A fintech company successfully scaled its advertising spend by 74.6% while reducing customer acquisition costs (CAC) by 40% in just three weeks by employing a methodical approach to creative testing. The team at Perceptycs deviated from traditional strategies by launching 70 ads in the first week to test various hypotheses related to different value propositions, target audiences, and use cases. This allowed them to quickly identify winning ads, which they then refined and expanded upon in subsequent weeks. Instead of continually increasing the volume of new ads, they focused on diversifying creative formats and iterating on successful ads, allocating significant portions of the budget to high-performing creatives. This strategy not only helped in identifying and scaling successful ads across different markets but also prolonged the lifespan of these ads by mitigating fatigue. The approach was systematic, scalable, and continuous, ensuring ongoing testing and adaptation to new market insights, ultimately leading to a more efficient advertising strategy.