The 2025 Shippies: Your winners

App Growth Annual celebrates outstanding subscription apps with the Shippies awards, recognizing excellence in onboarding, monetization, and retention. This year's winners include Focus Friend by Hank Green, which won the Anchor’s Away category for its emotional design and simplicity, gaining early success with over 500,000 downloads. ReSubs, created by solo developer Chris Krueger, won the Lone Skipper award for its cohesive design and regular updates, while ReciMe took the Smooth Sailor award for its quick and effective onboarding process. Wink received the Port of Entry award for its innovative monetization strategies, while WeWard was honored with the Life Preserver award for its habit-forming design that reduced churn by 22%. Lastly, Ladder won the Treasure Chest award for effectively monetizing high-intent users with personalized upsells and a merch shop. Each winner celebrated with a Golden Chocolate Shippy trophy and a billboard in Times Square, highlighting the dedication to creating apps that genuinely benefit users.