RevenueCat supports app-to-web checkout — here’s why you shouldn’t use it

The text discusses the pros and cons of transitioning from app-based to web-based checkout systems for subscription apps, highlighting that while app-to-web checkout can offer potential cost savings by circumventing app store fees, it often introduces significant operational complexities and conversion challenges. RevenueCat, a company supporting app-to-web transition, provides multiple web billing solutions, including integrations with Paddle and Stripe, but acknowledges that many apps should not shift to web checkout due to the potential for reduced conversion rates, increased customer support issues, and the complexity of managing multiple billing systems. The document emphasizes that app-to-web is not a one-size-fits-all solution and is most beneficial for larger apps with sophisticated marketing, high revenue, and strong support infrastructures. Additionally, the legal landscape, especially following the Epic v. Apple ruling, influences the feasibility and appeal of web-based payments. The text advises conducting focused experiments to assess the viability and impact of app-to-web transitions, cautioning that the savings may not outweigh the increased operational burden for most teams.