Recapping App Monetization Seoul

App Monetization Seoul, a collaborative event hosted by DARO, RevenueCat, and EHVM Apps Capital, gathered monetization leaders from top Korean apps at Boutique Monaco in Seoul to discuss effective strategies for generating app revenue. Attendees included executives and growth leaders from major companies like Google, AppsFlyer, and Toss, and the event featured insights from industry practitioners focusing on both ad-based and subscription-based revenue models. Eungil Cho of DARO emphasized the importance of balancing eCPM and impressions for ad revenue, citing real-world data from Alarmy, while Rik Haandrikman from RevenueCat debunked subscription revenue myths using extensive data from the State of Subscription Apps 2026. A panel discussion highlighted the missed opportunities for Korean app founders to expand revenue by underinvesting in international markets, with perspectives from Evelin Herrera of EHVM and Seunghwan Stephan Seo of Delightroom. The evening concluded with networking over finger food, allowing attendees to continue discussions and exchange insights in a relaxed setting.