Mobile Subscription Analytics You Need on Your Dashboard

A mobile subscription analytics dashboard serves as a vital tool for monitoring key performance metrics, offering a streamlined view of an app's business health. It allows teams to quickly identify changes in top-line numbers, indicating potential issues that need further investigation. Essential metrics include active trials, trial conversion rates, active users, active subscriptions, and monthly recurring revenue (MRR), each providing insights into growth trends and business velocity. MRR, in particular, normalizes subscription data to a monthly scale, enabling comparisons across subscription types. RevenueCat Charts enhances this process by providing centralized, cross-platform data visualizations, ensuring data reliability and accessibility, thereby avoiding ad-hoc data requests and supporting informed decision-making for app growth and monetization strategies.