Meet the Web Purchase button (why and where you should test it, today)

Following the recent Epic v. Apple injunction allowing U.S. iOS apps to direct customers to web checkouts, RevenueCat swiftly introduced a Web Purchase Button designed to integrate seamlessly into their existing paywalls. This new component enables users to complete purchases through a RevenueCat-hosted web checkout, which is managed by RevenueCat’s Web Billing system, offering a streamlined solution for developers without the need to handle billing infrastructure. This feature, which is available to iOS users in the United States running the latest RevenueCat SDK, provides an alternative to in-app purchases and can be tested alongside traditional methods using RevenueCat's Experiments tool to analyze conversion rates. As external payment options are a new development, the company is actively monitoring Apple's response and plans to provide further insights into the ruling's impact on subscription apps.